We are all inundated with virtual content right now. To make up for the loss of in-person events, organizations everywhere have gone virtual, and your calendar is likely as filled as ours with online events. So, when you land a coveted speaking role, in the midst of dozens of talking heads that people are seeing […]
A big part of Momentum – The Business Growth Agency’s services revolve around looking at your current membership and sponsorship spending and working with you and your organizations to get more return on that investment.
When I used to work for the chamber of commerce, we had this saying about members that I always thought had some truth to it, but never seemed to resonate: “Business memberships are like gym memberships… You have to use them to get the benefit from them.”
I’m fascinated with people who market themselves as a “life coach.” Not necessarily because of what they do, or the way they determine if they’re successful or not – but with the rise of that area of consultancy in the past several years. Ten years ago, there was no such thing as a life coach.
You’ve probably been told (often, and by many) that in order to succeed and grow, having a robust social media presence is critical. You’ve also probably delved in and found out that that’s not necessarily true.
I sold a sponsorship to an event recently – a big one, $5K – and was talking with the marketing manager from the business, thanking them for their support and discussing details on how they would be represented at the event.
