A big part of Momentum – The Business Growth Agency’s services revolve around looking at your current membership and sponsorship spending and working with you and your organizations to get more return on that investment.
When I used to work for the chamber of commerce, we had this saying about members that I always thought had some truth to it, but never seemed to resonate: “Business memberships are like gym memberships… You have to use them to get the benefit from them.”
I’m fascinated with people who market themselves as a “life coach.” Not necessarily because of what they do, or the way they determine if they’re successful or not – but with the rise of that area of consultancy in the past several years. Ten years ago, there was no such thing as a life coach.
You’ve probably been told (often, and by many) that in order to succeed and grow, having a robust social media presence is critical. You’ve also probably delved in and found out that that’s not necessarily true.
I sold a sponsorship to an event recently – a big one, $5K – and was talking with the marketing manager from the business, thanking them for their support and discussing details on how they would be represented at the event.
For the past 15 years, Momentum president Craig Turner has worked for or ran multiple business associations, serving in capacities from policy director to executive director to president.